Making life taste better

PICTURE THIS! Ingredients of all-natural foods…

James Kennedy, a British chemistry teacher based in Australia, has combined a love of graphics with a love of science, and produced a series of posters and images which he hopes will dispel the many myths surrounding enumbers and additives.

“As a chemistry teacher, I want to erode the fear that many people have of ‘chemicals’,” he says. “I want to demonstrate that nature evolves compounds, mechanisms and structures far more complicated and unpredictable than anything we can produce in the lab.”

“James’ images are incredibly powerful, as they shatter – at a glance – all the common misconceptions many have about additives,” says FAIA Executive Director Michelle Maynard. “In this instance, a picture really does paint a thousand words.”

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THE FUTURE REVEALED

22 June 2017

A conference by the Food Additives and Ingredients Association (FAIA) and Harper Adams University