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Overweight people ‘less likely than average to consume soft drinks’

Despite a difficult year for the soft drinks industry, the overall retail value of the industry rose by 3.3 per cent in 2012, to nearly £15 billion.

According to the 2013 Soft Drinks Report, soft drinks are consumed in more than 99 per cent of households. Soft drinks containing added sugar made up 39 per cent of the market, while no added sugar drinks represent 61 per cent.

The report also revealed that overweight and obese consumers were less likely than average to consume soft drinks, exploding the myth that soft drinks consumption is the cause of obesity.

“When they do choose a soft drink, overweight and obese consumers are more likely than average to choose a no added sugar drink rather than a drink containing added sugar,” says Gavin Partington, Director General of the British Soft Drinks Association.

He adds: “It’s been a tough year for the economy, but the soft drinks industry has come through it well.”

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